Generative Engine Optimization (GEO) — the Definitive Guide
GEO, AEO, and LLM SEO are three different things. Here's the precise definition of GEO, how it differs from the others, and the 90-day GEO sprint for new sites.
What Is Answer Engine Optimization (AEO)? The Practical Guide
AEO is not just SEO with a new name. Here's exactly what changes — with a before/after comparison, the 5 core mechanics, and how to score your existing content.
AI Brand Mentions — Why They Matter and How to Earn Them
We monitor AI brand mentions across 6 LLMs for hundreds of sites. Here's what we've learned: what drives citations, what kills them, and how to audit your visibility.
LLM SEO — What It Actually Means and How to Optimise for It
LLM SEO is not a rebrand of AEO. Here's the precise definition, what changes at the page level, and how to write content that LLMs consistently cite.
Topical Authority in 2026 — What's Actually Working Now
Topical authority in 2022 meant writing 50 articles. In 2026 it means answering the right 10. Here's the updated approach — and why Reddit changes everything.
How to Rank in AI Search — the Citation Mechanics Explained
We tracked which FlowIntent pages got cited by Perplexity, Grok, and ChatGPT search. Here's what we found — the 4 signals that consistently trigger AI citations.
Reddit Is the Best Keyword Research Tool in 2026
Keyword tools show you what people searched last month. Reddit shows you what they're asking right now. Here's how to use Reddit as your primary keyword research signal.
How to Optimize for Google AI Overviews (What Actually Works)
We tested 20 content variations to see what triggers Google AI Overview inclusion. Here's what works, what doesn't, and the 8-point checklist to audit your content.
SEO Content Brief — the 9-Section AEO Template
The old 6-section content brief won't cut it anymore. Here's the updated 9-section template built for SEO and AEO — structured to rank and get cited by AI.
How to Do a Content Gap Analysis Using Reddit (Step-by-Step)
Most content gap tools show you keyword gaps. Reddit shows you conversation gaps — the questions nobody's answering yet. Here's the exact process, step by step.